Location PotentialEdinburgh
Model ranking · Pizza · Edinburgh

The 10 best streets to open a Neapolitan pizzeria in Edinburgh (2026 data)

A proper pizzeria needs dinner occasions: affluent young residents, evening flow and a street where people already go out to eat. These ten streets scored highest.

Format scored: A 40-cover Neapolitan pizzeria: £24 average spend, dinner-led seven days plus weekend lunch.

Computed 12 September 2026 over 249 Edinburgh street segments. Every figure carries its label: OBSERVED, AREA CONTEXT or MODELLED.

OBSERVED measured at the street or station · AREA CONTEXT residents or borough statistics around it · MODELLED transparent estimates we compute, with the rule shown. Nothing is presented as more precise than its source.

  1. 1

    St James Quarter

    City of Edinburgh · City centre · managed estate

    436,424 weekly station entries and exits (entries + exits at named stations) pass the pitch, with 154 recorded pizzerias competing within 800 m. Typical spend nearby is £33 per person and modelled rent is £347 per m².

    Fit score 65/100MODELLED Est. revenue £14,739/mo (range £8,106-£23,582)MODELLED Weekly station flow 436,424OBSERVED Competitors within 800 m 154 (6 chain)OBSERVED Est. rent £347/m²/yrMODELLED Residents nearby 770AREA CONTEXT
  2. 2

    Haymarket station area

    City of Edinburgh · 1.5-4 km from centre · transport hub

    63,951 weekly station entries and exits (entries + exits at named stations) pass the pitch, with 56 recorded pizzerias competing within 800 m. Typical spend nearby is £32 per person and modelled rent is £275 per m².

    Fit score 63/100MODELLED Est. revenue £6,632/mo (range £3,648-£10,611)MODELLED Weekly station flow 63,951OBSERVED Competitors within 800 m 56 (3 chain)OBSERVED Est. rent £275/m²/yrMODELLED Residents nearby 922AREA CONTEXT
  3. 3

    Leith Walk (Leith Walk)

    City of Edinburgh · City centre · high street

    268,261 weekly station entries and exits (entries + exits at named stations) pass the pitch, with 28 recorded pizzerias competing within 800 m. Typical spend nearby is £31 per person and modelled rent is £294 per m².

    Fit score 63/100MODELLED Est. revenue £36,296/mo (range £19,963-£58,074)MODELLED Weekly station flow 268,261MODELLED Competitors within 800 m 28 (0 chain)OBSERVED Est. rent £294/m²/yrMODELLED Residents nearby 761AREA CONTEXT
  4. 4

    Leith Walk

    City of Edinburgh · City centre · high street

    436,424 weekly station entries and exits (entries + exits at named stations) pass the pitch, with 29 recorded pizzerias competing within 800 m. Typical spend nearby is £31 per person and modelled rent is £295 per m².

    Fit score 62/100MODELLED Est. revenue £54,213/mo (range £29,817-£86,742)MODELLED Weekly station flow 436,424OBSERVED Competitors within 800 m 29 (0 chain)OBSERVED Est. rent £295/m²/yrMODELLED Residents nearby 761AREA CONTEXT
  5. 5

    Broughton Street (St James Quarter)

    City of Edinburgh · City centre · high street

    32,674 weekly station entries and exits (entries + exits at named stations) pass the pitch, with 112 recorded pizzerias competing within 800 m. Typical spend nearby is £31 per person and modelled rent is £285 per m².

    Fit score 62/100MODELLED Est. revenue £2,156/mo (range £1,186-£3,449)MODELLED Weekly station flow 32,674MODELLED Competitors within 800 m 112 (6 chain)OBSERVED Est. rent £285/m²/yrMODELLED Residents nearby 770AREA CONTEXT
  6. 6

    Curriehill station area

    City of Edinburgh · 8-15 km from centre · transport hub

    2,382 weekly station entries and exits (entries + exits at named stations) pass the pitch, with 1 recorded pizzerias competing within 800 m. Typical spend nearby is £28 per person and modelled rent is £263 per m².

    Fit score 62/100MODELLED Est. revenue £30,915/mo (range £17,003-£49,464)MODELLED Weekly station flow 2,382OBSERVED Competitors within 800 m 1 (0 chain)OBSERVED Est. rent £263/m²/yrMODELLED Residents nearby 3,321AREA CONTEXT
  7. 7

    Dalry Road (Haymarket)

    City of Edinburgh · 1.5-4 km from centre · high street

    9,643 weekly station entries and exits (entries + exits at named stations) pass the pitch, with 52 recorded pizzerias competing within 800 m. Typical spend nearby is £30 per person and modelled rent is £280 per m².

    Fit score 61/100MODELLED Est. revenue £2,473/mo (range £1,360-£3,956)MODELLED Weekly station flow 9,643MODELLED Competitors within 800 m 52 (3 chain)OBSERVED Est. rent £280/m²/yrMODELLED Residents nearby 922AREA CONTEXT
  8. 8

    Dalry Road (Sighthill/Gorgie)

    City of Edinburgh · 1.5-4 km from centre · high street

    26,393 weekly station entries and exits (entries + exits at named stations) pass the pitch, with 69 recorded pizzerias competing within 800 m. Typical spend nearby is £31 per person and modelled rent is £284 per m².

    Fit score 61/100MODELLED Est. revenue £3,013/mo (range £1,657-£4,820)MODELLED Weekly station flow 26,393MODELLED Competitors within 800 m 69 (5 chain)OBSERVED Est. rent £284/m²/yrMODELLED Residents nearby 922AREA CONTEXT
  9. 9

    Bruntsfield Place (Bruntsfield & Morningside)

    City of Edinburgh · 1.5-4 km from centre · high street

    34,283 weekly station entries and exits (entries + exits at named stations) pass the pitch, with 37 recorded pizzerias competing within 800 m. Typical spend nearby is £32 per person and modelled rent is £285 per m².

    Fit score 61/100MODELLED Est. revenue £5,729/mo (range £3,151-£9,166)MODELLED Weekly station flow 34,283MODELLED Competitors within 800 m 37 (1 chain)OBSERVED Est. rent £285/m²/yrMODELLED Residents nearby 865AREA CONTEXT
  10. 10

    Greenside Place (St James Quarter)

    City of Edinburgh · City centre · side street

    14,003 weekly station entries and exits (entries + exits at named stations) pass the pitch, with 106 recorded pizzerias competing within 800 m. Typical spend nearby is £31 per person and modelled rent is £233 per m².

    Fit score 60/100MODELLED Est. revenue £1,380/mo (range £759-£2,208)MODELLED Weekly station flow 14,003MODELLED Competitors within 800 m 106 (6 chain)OBSERVED Est. rent £233/m²/yrMODELLED Residents nearby 770AREA CONTEXT

How this ranking works

One fixed concept is scored against every one of the 249 Edinburgh street segments in the Location Potential dataset: station entries and exits (National Rail: ORR Estimates of Station Usage 2024-25 (annual; day-of-week split modelled)), recorded venues within the concept's competition radius (400 m to 1 km by type) from OpenStreetMap, Census 2022 (Scotland) residents for the local Data Zone, and rent context from the Scottish Assessors valuation roll. Scores and revenue figures are MODELLED planning estimates with fixed, published rules, not observed takings. The full method, sources and limits are on the Method page.

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