Location PotentialLondon
Model ranking · Pizza

The 10 best streets to open a Neapolitan pizzeria in London (2026 data)

A proper pizzeria needs dinner occasions: affluent young residents, evening flow and a street where people already go out to eat. These ten streets scored highest.

Format scored: A 40-cover Neapolitan pizzeria: £24 average spend, dinner-led seven days plus weekend lunch.

Computed 12 September 2026 over 2,480 London street segments. Every figure carries its label: OBSERVED, AREA CONTEXT or MODELLED.

  1. 1

    Surrey Quays

    Southwark · Zone 2 · major retail street

    296,089 weekly station entries and exits (entries + exits at named stations) pass the pitch, with 17 recorded pizzerias competing within 800 m. Typical spend nearby is £36 per person and modelled rent is £477 per m².

    Fit score 65/100MODELLED Est. revenue £70,062/mo (range £38,534-£112,099)MODELLED Weekly station flow 296,089OBSERVED Competitors within 800 m 17 (0 chain)OBSERVED Est. rent £477/m²/yrMODELLED Residents nearby 2,601AREA CONTEXT
  2. 2

    Camden High Street

    Camden · Zone 2 · high street

    454,587 weekly station entries and exits (entries + exits at named stations) pass the pitch, with 62 recorded pizzerias competing within 800 m. Typical spend nearby is £44 per person and modelled rent is £587 per m².

    Fit score 60/100MODELLED Est. revenue £33,000/mo (range £18,150-£52,800)MODELLED Weekly station flow 454,587OBSERVED Competitors within 800 m 62 (1 chain)OBSERVED Est. rent £587/m²/yrMODELLED Residents nearby 1,668AREA CONTEXT
  3. 3

    Brompton Road, Knightsbridge

    Kensington and Chelsea · Zone 1 · major retail street

    282,192 weekly station entries and exits (entries + exits at named stations) pass the pitch, with 75 recorded pizzerias competing within 800 m. Typical spend nearby is £48 per person and modelled rent is £797 per m².

    Fit score 59/100MODELLED Est. revenue £20,935/mo (range £11,514-£33,496)MODELLED Weekly station flow 282,192OBSERVED Competitors within 800 m 75 (1 chain)OBSERVED Est. rent £797/m²/yrMODELLED Residents nearby 2,568AREA CONTEXT
  4. 4

    Mile End Road (Mile End Road)

    Tower Hamlets · Zone 2 · side street

    236,621 weekly station entries and exits (entries + exits at named stations) pass the pitch, with 16 recorded pizzerias competing within 800 m. Typical spend nearby is £35 per person and modelled rent is £386 per m².

    Fit score 58/100MODELLED Est. revenue £67,302/mo (range £37,016-£107,683)MODELLED Weekly station flow 236,621OBSERVED Competitors within 800 m 16 (1 chain)OBSERVED Est. rent £386/m²/yrMODELLED Residents nearby 4,274AREA CONTEXT
  5. 5

    Plender Street (Camden High Street)

    Camden · Zone 2 · side street

    35,357 weekly station entries and exits (entries + exits at named stations) pass the pitch, with 73 recorded pizzerias competing within 800 m. Typical spend nearby is £42 per person and modelled rent is £469 per m².

    Fit score 58/100MODELLED Est. revenue £4,024/mo (range £2,213-£6,439)MODELLED Weekly station flow 35,357OBSERVED Competitors within 800 m 73 (2 chain)OBSERVED Est. rent £469/m²/yrMODELLED Residents nearby 1,668AREA CONTEXT
  6. 6

    Lower Road (Surrey Quays)

    Southwark · Zone 2 · side street

    88,307 weekly station entries and exits (entries + exits at named stations) pass the pitch, with 15 recorded pizzerias competing within 800 m. Typical spend nearby is £36 per person and modelled rent is £308 per m².

    Fit score 57/100MODELLED Est. revenue £27,701/mo (range £15,236-£44,322)MODELLED Weekly station flow 88,307OBSERVED Competitors within 800 m 15 (0 chain)OBSERVED Est. rent £308/m²/yrMODELLED Residents nearby 2,601AREA CONTEXT
  7. 7

    Camden High Street (Camden High Street)

    Camden · Zone 2 · high street

    298,008 weekly station entries and exits (entries + exits at named stations) pass the pitch, with 74 recorded pizzerias competing within 800 m. Typical spend nearby is £44 per person and modelled rent is £584 per m².

    Fit score 57/100MODELLED Est. revenue £18,697/mo (range £10,283-£29,915)MODELLED Weekly station flow 298,008OBSERVED Competitors within 800 m 74 (2 chain)OBSERVED Est. rent £584/m²/yrMODELLED Residents nearby 1,668AREA CONTEXT
  8. 8

    Deptford Broadway (Deptford High Street)

    Lewisham · Zone 2 · side street

    50,999 weekly station entries and exits (entries + exits at named stations) pass the pitch, with 38 recorded pizzerias competing within 800 m. Typical spend nearby is £28 per person and modelled rent is £197 per m².

    Fit score 57/100MODELLED Est. revenue £9,982/mo (range £5,490-£15,972)MODELLED Weekly station flow 50,999OBSERVED Competitors within 800 m 38 (1 chain)OBSERVED Est. rent £197/m²/yrMODELLED Residents nearby 2,331AREA CONTEXT
  9. 9

    St. Katharine's Way (St Katharine Docks)

    Tower Hamlets · Zone 1 · side street

    102,239 weekly station entries and exits (entries + exits at named stations) pass the pitch, with 113 recorded pizzerias competing within 800 m. Typical spend nearby is £42 per person and modelled rent is £382 per m².

    Fit score 57/100MODELLED Est. revenue £5,881/mo (range £3,234-£9,409)MODELLED Weekly station flow 102,239OBSERVED Competitors within 800 m 113 (6 chain)OBSERVED Est. rent £382/m²/yrMODELLED Residents nearby 1,986AREA CONTEXT
  10. 10

    Deptford High Street

    Lewisham · Zone 2 · high street

    112,198 weekly station entries and exits (entries + exits at named stations) pass the pitch, with 34 recorded pizzerias competing within 800 m. Typical spend nearby is £28 per person and modelled rent is £241 per m².

    Fit score 56/100MODELLED Est. revenue £17,289/mo (range £9,509-£27,662)MODELLED Weekly station flow 112,198OBSERVED Competitors within 800 m 34 (1 chain)OBSERVED Est. rent £241/m²/yrMODELLED Residents nearby 2,331AREA CONTEXT

How this ranking works

One fixed concept is scored against every one of the 2,480 London street segments in the Location Potential dataset: station entries and exits from TfL Annual Station Counts 2025 (National Rail: ORR 2024-25), recorded venues within the concept's competition radius (400 m to 1 km by type) from OpenStreetMap, Census 2021 residents for the local LSOA, business crime from data.police.uk, and rent context from Valuation Office Agency rateable values. Scores and revenue figures are MODELLED planning estimates with fixed, published rules, not observed takings. The full method, sources and limits are on the Method page.

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