London Location Potential
Model ranking · Pizza

The 10 best streets to open a Neapolitan pizzeria in London (2026 data)

A proper pizzeria needs dinner occasions: affluent young residents, evening flow and a street where people already go out to eat. These ten streets scored highest.

Format scored: A 40-cover Neapolitan pizzeria: £24 average spend, dinner-led seven days plus weekend lunch.

Computed 11 September 2026 over 2,480 London street segments. Every figure carries its label: OBSERVED, AREA CONTEXT or MODELLED.

  1. 1

    Surrey Quays

    Southwark · Zone 2 · major retail street

    296,089 weekly station entries and exits (entries + exits at named stations) pass the pitch, with 2 recorded pizzerias competing within 250 m. Typical spend nearby is £36 per person and modelled rent is £477 per m².

    Fit score 65/100MODELLED Est. revenue £96,823/mo (range £53,253-£154,917)MODELLED Weekly station flow 296,089OBSERVED Competitors within 250 m 2 (0 chain)OBSERVED Est. rent £477/m²/yrMODELLED Residents nearby 2,601AREA CONTEXT
  2. 2

    Plender Street (Camden High Street)

    Camden · Zone 2 · side street

    35,357 weekly station entries and exits (entries + exits at named stations) pass the pitch, with 5 recorded pizzerias competing within 250 m. Typical spend nearby is £42 per person and modelled rent is £469 per m².

    Fit score 63/100MODELLED Est. revenue £20,671/mo (range £11,369-£33,074)MODELLED Weekly station flow 35,357OBSERVED Competitors within 250 m 5 (0 chain)OBSERVED Est. rent £469/m²/yrMODELLED Residents nearby 1,668AREA CONTEXT
  3. 3

    Camden High Street

    Camden · Zone 2 · high street

    454,587 weekly station entries and exits (entries + exits at named stations) pass the pitch, with 4 recorded pizzerias competing within 250 m. Typical spend nearby is £44 per person and modelled rent is £587 per m².

    Fit score 61/100MODELLED Est. revenue £100,230/mo (range £55,126-£160,368)MODELLED Weekly station flow 454,587OBSERVED Competitors within 250 m 4 (0 chain)OBSERVED Est. rent £587/m²/yrMODELLED Residents nearby 1,668AREA CONTEXT
  4. 4

    Camden Road (Camden High Street)

    Camden · Zone 2 · side street

    13,637 weekly station entries and exits (entries + exits at named stations) pass the pitch, with 1 recorded pizzerias competing within 250 m. Typical spend nearby is £43 per person and modelled rent is £463 per m².

    Fit score 61/100MODELLED Est. revenue £18,821/mo (range £10,352-£30,114)MODELLED Weekly station flow 13,637OBSERVED Competitors within 250 m 1 (0 chain)OBSERVED Est. rent £463/m²/yrMODELLED Residents nearby 1,668AREA CONTEXT
  5. 5

    Royal College Street (Camden High Street)

    Camden · Zone 2 · side street

    13,637 weekly station entries and exits (entries + exits at named stations) pass the pitch, with 2 recorded pizzerias competing within 250 m. Typical spend nearby is £42 per person and modelled rent is £463 per m².

    Fit score 60/100MODELLED Est. revenue £17,250/mo (range £9,487-£27,600)MODELLED Weekly station flow 13,637OBSERVED Competitors within 250 m 2 (0 chain)OBSERVED Est. rent £463/m²/yrMODELLED Residents nearby 1,668AREA CONTEXT
  6. 6

    St. Katharine's Way (St Katharine Docks)

    Tower Hamlets · Zone 1 · side street

    102,239 weekly station entries and exits (entries + exits at named stations) pass the pitch, with 5 recorded pizzerias competing within 250 m. Typical spend nearby is £42 per person and modelled rent is £382 per m².

    Fit score 59/100MODELLED Est. revenue £44,130/mo (range £24,272-£70,608)MODELLED Weekly station flow 102,239OBSERVED Competitors within 250 m 5 (0 chain)OBSERVED Est. rent £382/m²/yrMODELLED Residents nearby 1,986AREA CONTEXT
  7. 7

    Knightsbridge (Brompton Road, Knightsbridge)

    Kensington and Chelsea · Zone 1 · side street

    17,366 weekly station entries and exits (entries + exits at named stations) pass the pitch, with 7 recorded pizzerias competing within 250 m. Typical spend nearby is £47 per person and modelled rent is £503 per m².

    Fit score 59/100MODELLED Est. revenue £19,627/mo (range £10,795-£31,403)MODELLED Weekly station flow 17,366OBSERVED Competitors within 250 m 7 (0 chain)OBSERVED Est. rent £503/m²/yrMODELLED Residents nearby 2,568AREA CONTEXT
  8. 8

    Gunnersbury station area

    Hounslow · Zone 3 · transport hub

    84,339 weekly station entries and exits (entries + exits at named stations) pass the pitch, with 1 recorded pizzerias competing within 250 m. Typical spend nearby is £34 per person and modelled rent is £301 per m².

    Fit score 59/100MODELLED Est. revenue £55,338/mo (range £30,436-£88,541)MODELLED Weekly station flow 84,339OBSERVED Competitors within 250 m 1 (0 chain)OBSERVED Est. rent £301/m²/yrMODELLED Residents nearby 2,104AREA CONTEXT
  9. 9

    Deptford High Street

    Lewisham · Zone 2 · high street

    112,198 weekly station entries and exits (entries + exits at named stations) pass the pitch, with 0 recorded pizzerias competing within 250 m. Typical spend nearby is £28 per person and modelled rent is £241 per m².

    Fit score 59/100MODELLED Est. revenue £68,424/mo (range £37,633-£109,479)MODELLED Weekly station flow 112,198OBSERVED Competitors within 250 m 0 (0 chain)OBSERVED Est. rent £241/m²/yrMODELLED Residents nearby 2,331AREA CONTEXT
  10. 10

    Prince Regent station area

    Newham · Zone 3 · transport hub

    23,286 weekly station entries and exits (entries + exits at named stations) pass the pitch, with 1 recorded pizzerias competing within 250 m. Typical spend nearby is £29 per person and modelled rent is £368 per m².

    Fit score 59/100MODELLED Est. revenue £24,211/mo (range £13,316-£38,737)MODELLED Weekly station flow 23,286OBSERVED Competitors within 250 m 1 (0 chain)OBSERVED Est. rent £368/m²/yrMODELLED Residents nearby 2,105AREA CONTEXT

How this ranking works

One fixed concept is scored against every one of the 2,480 London street segments in the Location Potential dataset: station entries and exits from TfL Annual Station Counts 2025 (National Rail: ORR 2024-25), recorded venues within 250 m from OpenStreetMap, Census 2021 residents for the local LSOA, business crime from data.police.uk, and rent context from Valuation Office Agency rateable values. Scores and revenue figures are MODELLED planning estimates with fixed, published rules, not observed takings. The full method, sources and limits are on the Method page.

Use this ranking to shortlist, then verify with on-street counts, agent enquiries and a licensing check before signing a lease.

This ranking is one fixed concept. Yours is different.

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